City Limits Nissan, the newest addition to Austin’s business and automotive community, celebrated its grand opening with a ribbon cutting hosted by the Austin Chamber of Commerce on Wednesday, May 21^st. More than just the launch of a new dealership, this event market the continuation of a bold vision – transforming the car buying and servicing experience into something that’s honest, kind, and fair – and genuinely customer-first.

A Mission Bigger Than Cars

As part of the IDEA Auto Group, a minority and women-owned company under the leadership of Julie Herrera, this store is built on values including integrity, hospitality, and equity. “We aren’t here just to sell cars,” says Herrera. “We’re here to serve you and your family for life. Our goal is to make a difference in the communities we serve.” Since 2017, IDEA Auto Group donated more than $5 million to local charities and nonprofit organizations.

It’s a mission that can be felt in every detail of the store. From paperless processes and express service lanes to fresh-cut flowers, free snacks, and coffee for guests. “Our dealerships are designed to feel like a welcoming community hub” added Herrera. “Our culture and core values are the cornerstone of our success and that all begins with the simple idea to make a positive impact in our communities and to take exceptional care of our guests.”

What You May Not Know About the Auto Industry and Julie Herrera

The automotive industry is changing – fast. City Limits Nissan is leading by focusing on technology, transparency, and time-efficiency. With amenities like maintenance videos from certified technicians for service customers to delivery specialists who walk you through every detail of your new vehicle, the goal is to create community. With a fleet of vehicles all priced under $30,000 and Nissan’s pledges to remain tariff-free with stable, affordable pricing, the company’s commitment to customer service is unwavering.

Changing Lives, One Customer at a Time

Experience the Difference isn’t just a tagline. It’s the way we hope customers feel every time they walk through our doors. One of our favorite reviews came from a single mother who we helped secure a reliable vehicle after struggling with other dealerships. “They listened to what I needed and treated me like family,” she said. “They gave me confidence, not just a car.”

We invite you to Experience the Difference and we will be honored to have you as our guests at the ribbon cutting. For more information, visit City Limits Nissan located at 4914 S I-35 Frontage Rd. on the motor mile or call 512-444-1400.